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The Tesla Cybertruck has always been a polarizing vehicle, with its unique and unconventional exterior design being the main reason why it is often referred to as a love-it-or-hate-it pony. Critics have been divided in their opinions, with some describing its controversial, unpainted, and shimmery structure as something a four-year-old girl would plan. On the other hand, there are those who have fallen in love with the Cybertruck, praising its futuristic aesthetics and its visionary approach towards the future.
Interestingly, one of the most renowned and respected automotive designers in the world, Giorgetto Giugiaro, has recently expressed admiration for Tesla’s first prototype. Giugiaro is associated with the Italian design house and has an illustrious career spanning over 85 years, during which he has contributed to the creation of iconic vehicles such as the original Volkswagen Golf, Lotus Esprit, Maserati Ghibli, BMW M1, and many more. His work has also extended beyond the automotive industry, as he has designed watches, cameras, and other consumer goods.
It is worth noting that Giugiaro was also responsible for the original design of the DeLorean, a vehicle that served as an inspiration for the Cybertruck. When the DeLorean was released in the early 1980s, it faced intense criticism due to its square shape and external body panels made of unpainted stainless steel. Just like the Cybertruck, the DeLorean was surrounded by controversy from its very inception. Its creator, John DeLorean, played a significant role in the rise and fall of the vehicle, as it faced challenges such as a weak engine and questionable construction quality.
Elon Musk’s controversial design approach with the Cybertruck clearly reflects his bold vision for the future, and Giugiaro has expressed his willingness to assist Tesla in finding the right audience for the pickup. In an email interview with NPR, Giugiaro stated, “When you go outside the norm, it’s almost always seen as a provocation. This occurs in all sectors, from mobile to gastronomy, among others. I am certain that Cybertruck will be a success because everyone wants to stand out; it’s a market need. It will find its admirers, I am convinced of it.”
The controversy surrounding the Cybertruck is not a new phenomenon; it is a marketing strategy that has been proven to attract attention and generate interest. However, it is worth noting that despite the fame it gained from the hit car movie Back to the Future, the original DeLorean only remained in production for one year and sold less than 10,000 units during its brief run. The financial difficulties faced by the company also contributed to its eventual demise. These factors serve as a reminder that even for vehicles with unique designs, success in the market is not guaranteed.
In conclusion, the Tesla Cybertruck’s exterior design has always been a subject of debate. While some critics find it unappealing and reminiscent of a child’s imagination, others admire its futuristic and visionary qualities. The endorsement of Giorgetto Giugiaro, an esteemed automotive designer, adds credibility to the Cybertruck’s design. However, history has shown that even groundbreaking designs like the DeLorean can face challenges and ultimately fade away. Only time will tell if the Cybertruck will find its place in the market and fulfill its potential as a standout pickup truck.
